Our Anew collection is finally here after months and months of planning. This year we decided to take a different approach to our candle releases and offer a formula that makes more scents (ha) around what's working and what's loved!
If you noticed around our Red Collection we released a new scent, Rose + Fresh Eucalyptus, a familiar core scent, Dark Rose + Vanilla Plum and a vault scent, Bergamot + Amber.
Last year we asked our wonderful customer base what they wanted to see headed into 2025 with our candles and a overwhelming response said they wanted core, year-round scents available in the Limited Edition Vessels so this is what we are here to do!
Each release this year we hope to bring something you are very familiar with in a new offering of limited edition, collection colors!
Our Anew collection is just that and beyond the beautiful sage color, I wanted to bring something that had a bit more meaning behind it. The word ANEW means in a new or different, typically more positive way. I don't know about you but this year has been anything but easy and your candle purchases shouldn't be difficult. I wanted a way to bring something that brings me joy - the mental refresh of scent - to each of you.
Core Scent: Land of Enchantmint - This scent is a best seller for many reasons other than the name. Of course it's an ode to the sacred lands that we have our business built within but it's also a scent that I would have NEVER purchased before becoming a candle maker and each time I light it, I'm taken aback. It's light, refreshing, uplifting and grounding all in one peppermint and eucalyptus blend. It's the perfect scent to gift when you don't know what the recipient will love and it's the best at-home candle for ANY space or room.
Vault Scent: Chamomile + Lavender Shea - is a scent that will stick around in our vault collection for years to come because each time our customers get to experience it, they are constantly asking about it even in the colder months where cinnamons, woodsy scents and ambers reign supreme. This scent is floral forward but in a way that even those who don't gravitate towards florals scents often steer clear of. The embrace of lavender and shea are a nice softening effect to the chamomile and brings this candle to light in many ways to make it a crowd favorite.
New Scent: Coastal Driftwood - for almost a year I have been working on this scent as a candle iteration of one of my favorite perfumes from Jo Malone. Ironically as a candle maker, I'm not that fond of scents and as a migraine sufferer over the years, I've had to be very selective in what I can and can't tolerate. It's a wonder I'm in this profession. The perfume Wood Sage and Sea Salt is something that I immediately fell in love with when shopping at a high-end boutique a few years ago and is just enough to be wearing perfume without it wearing me. I knew I wanted to make this scent into a candle and over the last year I found the perfect notes of amberette, seaweed (believe it or not) and notes of sea salt and sage. It's our softest candle scent yet and fills the checkbox of what I wanted exactly. Something that you know is there as a subtle hint of something special!
The world is heavy, life is moving fast and there is so much to process on a daily basis. This candle reset button is my way of helping to give you a second of pause to reset, refresh and reawaken what needs your attention most. YOU!
I hope you love this collection as much as I do and as always, please share your feedback while enjoying your candles out in the wild!
xo,
Ashley
