Upside Goods Co. Blog

Over the last year and now into 2026 we are working hard to hop on flights, shake hands, give samples and follow up like the absolute queen my 2012 sales-loving heart did and make as many connections as I can for Upside.  The scariest part? I want Upside to be a recognized brand in the candle industry by 2030 and let me tell you, that is getting closer and closer each day. 

Did you know there are actual benefits to burning palo Santo in your home or sacred space? Our Palo Santo + Sage candle is a best seller for a very specific reason but there is so much more behind the scenes of this sacred scent and our iteration in a candle. 

Where you place your candle can make all the difference in scent throw, burn quality, and even your home’s overall vibe and we're here to help with tips and tricks of the best spots and scents recommended for your home!