Upside Goods Co. Blog

Over the last year and now into 2026 we are working hard to hop on flights, shake hands, give samples and follow up like the absolute queen my 2012 sales-loving heart did and make as many connections as I can for Upside.  The scariest part? I want Upside to be a recognized brand in the candle industry by 2030 and let me tell you, that is getting closer and closer each day. 

Did you know there are actual benefits to burning palo Santo in your home or sacred space? Our Palo Santo + Sage candle is a best seller for a very specific reason but there is so much more behind the scenes of this sacred scent and our iteration in a candle. 

Our Anew collection is finally here after months and months of planning.  This year we decided to take a different approach to our candle releases and offer a formula that makes more scents (ha) around what's working and what's loved!

At Upside we are all about reduce, reuse + UPCYCLE.  

Rather than creating another product that ends up in a landfill, I carefully selected the candle vessels so they could easily have another life in your home or office after the candle is done. 

Did you know there are things you can do to make sure your candles lasts longer?  Well, there are!

Here are 3 things you can do to ensure you have maximize the life of your favorite burn!